What Is Your Product or Service?

What Is Your Product or Service?

No business can exist without a product or a service, but it is so surprising how often people new to business have no idea what their product or service is. That’s bonkers right? When you walk into an Apple store, you expect the staff to know that they sell MacBooks,...
How To Sell Without Selling

How To Sell Without Selling

You’ve spent a lot of time dreaming big, coming up with your business idea and it’s all very fabulous. But the next step is presenting that to the world and communicating it to others so that people buy your products or services. One of the things I hear a lot from my...